About
For over 18 years, we've been more than just a grooming destination. We're a community hub where style meets expertise, and every client becomes part of our family. It's more than a cut, it's a culture.
From Buffalo Dreams to Charlotte Excellence
Originally from Buffalo, New York, our story began with a leap of faith in 1997.
In need of a change of scenery and on the quest for opportunity, Superior Allah made the bold decision to leave behind the familiar snow-covered streets of Buffalo. He arrived in Charlotte with pure determination, a clear vision, and an unwavering commitment to excellence in both personal care and business. The years of experience that followed brought invaluable lessons that would shape not only his craft, but his approach to building lasting relationships with every client who walks through our doors.
Professional Training & Excellence
After establishing roots in Charlotte, Superior Allah pursued formal education at the renouned NoGrease School Of Tonsorial Arts (2006-2007), where he mastered both traditional barbering techniques and modern styling innovations.
This comprehensive training in the art and science of tonsorial excellence provided the foundation for what would become our signature approach to grooming — blending time-honored traditions with contemporary style connecting the science of business.
In 2009, New Image Barbershop, LLC, was born, serving the Charlotte community with pride for 14 fulfilling years. Our commitment to excellence has shaped our legacy.
The 2025 Evolution:
Today, we stand transformed. Reorganized with precision, retooled with cutting-edge techniques, and rebranded as The Grooming District — Our mission.. unchanged! Our vision.. evolved!
The Atmosphere
Warm & Welcoming
The Ambiance
Relaxing & Therapeutic
The Experience
We'll let you define
"More than a cut — it's a culture of welcoming atmosphere, personalized service, therapeutic dialog, and a commitment to exceeding your expectations."
Our mission is simple: to deliver an unparalleled grooming experience, enriching the lives of our Charlotte neighbors with exceptional quality and genuine care.
Our Team
Superior Allah
Owner & Master Barber
18+ years of experience serving Charlotte with excellence and dedication to the craft.
Sherman Earl
Master Barber
Skilled professional bringing expertise and passion to every client experience.